Charterhouse Financial Services
We could fine-tune our campaign
- Organisation:
- Charterhouse Financial Services
- Name:
- Lisa Underwood
- Job title:
- Promotions Manager
- Location:
- London
Typical purchase
- Sellers
6 - Hours
2 - Days notice
1-2
We wanted to outreach to independent contractors working in the City and Canary Wharf. I had a first set of leaflets made up with a number prominently displayed. I briefed the workers and supervised their leafleting.
We didn't get the volume of calls we'd expected on the first design. So after the first day of leafleting we went back to the drawing board and designed some new artwork and messaging. We repeated this a few times until we had material we felt pitched our message as strongly as possible.
Using Slivers for promotion is much cheaper and more flexible than the usual route. We're a fast moving, entrepreneurial, company. Now we know about Slivers workers I'll definitely be finding new ways to use them in the future.