Corporate employer
First there was the 9-5, then part-time work, then job-sharing,
then flexed hours, now purchasing of individual hours. Could one
employer kick-start a market for spare hours in their local area?
Why should we launch a local Slivers-of-Time market?
- Obvious reasons are:
- You want an UltraFlexible additional workforce that you can turn on and off like a tap as requirements dictate
- You need those workers to be flexible, reliable and offering good soft skills
- Community relations is important to your organisation
By putting your muscle behind the market launch you could achieve these
objectives very quickly. There may be other business needs supported by
a launch:
-
Slivers-of-Time working is a new answer to problems of retention. You
have experienced staff who can't stand the shifts? If they want to go,
offer to buy their spare time back (subject to conditions of their
redundancy.) This allows them to work for other employers as well and
it gives you an increasingly flexible pool to draw on. You may even
want to guarantee them a certain number of hours work a week? Your
spending power in the new market could create something of lasting
value to the local community.
- The
TUC believe (Challenging Times report, Nov 2005) that 77% of UK
employees have no flexibility in their employment contracts. One option
open to thought-leading employers is to offer new hires a mix of
part-time and Slivers-of-Time working. For example, they might have 15
regular hours a week then be able to sell whatever additional hours
they wanted to a range of local employers with a commitment from you to
spend a minimum £X a week on your inducted pool of local workers.
- We
call this option being an Anchor Employer. You are providing a bedrock
of weekly hours for someone who can then play the local market on top
of that. It can work if your staffing needs are predictable but in
short bursts, for instance cleaners who do a 3 hour shift every
weekday. If you're about to hire a lot of staff on this basis you could
think of using your spending to trigger the local Slivers-of-Time
market and make that a key part of your proposition to recruits. This
turns your work into a launchpad for a range of work experience.
What do we need for a launch?
-
If you have around £100,000 that could be spent on hours of local
people in the next 12 months you can launch the local market. If that
then expands to enable a range of people to work in all sorts of ways
for a variety of businesses in the area you could have a significant PR
coup.
- You
will need to work with an agency willing to offer a Slivers-of-Time
channel in your area. It could be one of your existing suppliers, who
may need you to nudge them into offering this new service. Or you could
find someone new. Contact us if you need help with that.